77 Water St. 
Client:
Sage Realty
An original trailblazer, the return of Sage Realty at 77 Water St. challenges tenants to question entrenched thinking and what their building was doing for them. Supported by vibrant color palettes and witty, provocative language, the captivating outdoor campaign, aptly named ‘Sage Advice’, flooded the streets of downtown Manhattan with its audacious presence.

In collaboration with Sage Realty and Bluestone Lane Coffee, 77 Water St. welcomed their tenants with some early bird treats and gifts to celebrate the return of Sage Management at the property.

Designed & completed at REA


© 2024