Harborside JC
Client:
Mack-Cali (now Veris)
A 4.3 million SF multi-use destination ribboned with walkways and activated spaces, Harborside JC is re-shaping the Jersey City waterfront at rapid-fire speed. With newly updated landmark trophy offices, boutique residential living, compelling dining and an always-on events calendar, Harborside JC creates a one-of-a-kind cultural district with everything to offer.

Community driven and experience forward, Harborside JC fosters a self-identifying community. Working closely with Mack-Cali we shaped a spirited, inviting brand identity for a district designed to bring people to JC – and the people of JC together.

Supported by a prominent digital presence and a high-converting social campaign, along with Mack-Cali’s commitment to dynamic events programming, Harborside JC has been transformed into a destination that’s making waves on the Hudson.

Awards
GDUSA Awards — Identity
Graphis Branding Annual 7 — Identity

Designed & completed at REA with Michela Povoleri
Still Life Photography: Levi Brown
Neighborhood Photography: Cait Oppermann

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